Edurne Rubio, head of communication strategies at Greenpeace, and Aurora Moreno, member of the Carro de Combate project, took part in the eleventh session of the Planeta UAB lecture series, an initiative of the UAB Communication and Education Office aimed at UAB master’s degree students.
This cycle of conferences is part of the project “Planet UAB: The journey to the other – equals in differences” organised by the Gabinete de Comunicación y Educación during the academic year 2020-2021, with the support of the Fons de Solidaritat of the Universitat Autònoma de Barcelona, which organised a series of activities and awareness-raising actions based on the concept of the UAB campus as a “planet” and which dealt with major issues such as the culture of peace, sustainability, the environment and interculturality, among others.
Students from the Master’s in Travel Journalism, the Master’s in Environmental Communication and the Master’s in Communication and Education took part in this eleventh session with Edurne Rubio and Aurora Moreno. They learned about the work carried out by the Carro de Combate project, a group dedicated to independent journalism that investigates the origin of the products we consume, and different communication strategies of the Greenpeace group, such as the one related to macro-farms.
Edurne Rubio has a degree in Audiovisual Communication from the University of Valencia. Since 2018 she has been part of Greenpeace as head of communication and fundraising strategies. She is currently in charge of the new strategic area People Power, with the challenge of empowering citizens in environmental protection.
Aurora Moreno is a journalist specialising in International Relations and African issues. Since 2014 she has been part of Carro de Combate, a journalistic project that investigates the origin of the products we consume and the socio-environmental footprint they cause. Author of the book Climate Change in Africa, winner of the Casa África Essay Prize 2020.