This cycle of conferences is part of the project “Planet UAB: The journey to the other – equals in differences” organised by the UAB Cabinet during the academic year 2020-2021, with the support of the Fons de Solidaritat of the Universitat Autònoma de Barcelona, which organised a series of activities and awareness-raising actions based on the concept of the UAB campus as a “planet” and which dealt with major issues such as the culture of peace, sustainability, the environment and interculturality, among others.

Students from the Master’s in Travel Journalism, the Master’s in Environmental Communication and the Master’s in Communication and Education participated in this seventeenth session with Ainhoa Raso, entitled ‘Technologies applied to sustainable management in the tourism sector‘. The session discussed digitalisation, sustainability and different tourism and environmental projects. The co-author of the report ‘Spain, excellence as a destination’ addressed the changes that the tourism industry must face in order to consolidate itself as a benchmark in the commitment to sustainability and quality. In this regard, she analysed the role of BigData and digitalisation in the tourism sector, showing some key projects such as the Tourism Observatory developed by TDDS on the island of Formentera, a tourism intelligence system that provides information on what is happening in this town from different perspectives (employment, urban planning, meteorological information and environment).

Ainhoa Raso holds a BA Travel & Tourism Management from Thames Valley University of London. VP Innovation and New Developments at Tourism Data Driven Solutions (TDDS). She has more than 20 years of experience in the international tourism industry and has worked advising governments, public entities and private companies in the development of innovative and sustainable management models.

The Gabinete de Comunicación y de Educación is a consolidated group specialised in scientific research and dissemination, which belongs to the Department of Journalism and Communication Sciences of the UAB. Recognised by AGAUR (Agència de Gestió d’Ajuts Universitaris i de Recerca) of the Generalitat de Catalunya as a Consolidated Research Group on the basis of its trajectory, projection and development, it develops projects and research in the field of convergence between communication and education. Since its creation, it has developed initiatives aimed at integrating, with awareness and freedom, communication technologies in the so-called global or knowledge society. Under the direction of Santiago Tejedor, the Office organises several of its own master’s degrees, such as the Master’s in Travel Journalism (on-site and online), the Master’s in Communication and Education, the Master’s in Environmental Communication and the Master’s in Political and Electoral Communication Management. The group has a wide and varied collection of publications, in the form of scientific articles, books and book chapters, and other works, which is constantly being renewed. It also has a laboratory for teaching innovation projects, transfer and new formats that are conceived and developed from a perspective based on creativity and multidisciplinary work. Every year, the Cabinet organises an academic expedition that travels around the world with students from different universities and degrees. This is the Tahina-Can Expedition, which has been awarded as the best educational project in Spain. It also has the portal Tu Aventura, the educational platform infoEDU and the newsgames and science project Reporteros de la ciencia.

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This lecture series is part of the project “Planet UAB: The journey to the other – equals in differences” organised by the Gabinete during the academic year 2020-2021, with the support of the Fons de Solidaritat of the Universitat Autònoma de Barcelona, which organised a series of activities and awareness-raising actions based on the concept of the UAB campus as a “planet” and which dealt with major issues such as the culture of peace, sustainability, the environment and interculturality, among others.

Students from the Master’s in Travel Journalism, the Master’s in Environmental Communication and the Master’s in Communication and Education participated in this sixteenth session with Santiago Wills, entitled ‘Palabra de jaguar. An invisible story‘. The journalist explained to the students his non-fiction book project ‘The shadow of the jaguar: capturing the spirit of America’, with which he won the Michael Jacobs travel chronicle grant 2021. In it, he writes a biography of the American feline based on a series of journeys through its historical and current habitats in Honduras, Colombia, Honduras and Brazil: “Emblem of darkness, beauty, the underworld, magic, power, death, the supernatural”. In the session, the philosopher narrated his travels through the historical habitats of Chiribiquete and La Lindosa (Colombia), where the oldest paintings in America are found, Ciudad Jaguar and the ruins of Copán (Honduras), where he explained his relationship with the Mayas and Aztecs, and Surinam and Pantanal (Brazil), one of the locations where the jaguar was trafficked to Asia.

Santiago Wills is a journalist. He studied Philosophy at the National University of Colombia and holds a Master’s degree in Journalism from Columbia University in New York.

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This cycle of conferences is part of the project “Planet UAB: The journey to the other – equals in differences” organised by the UAB Cabinet during the academic year 2020-2021, with the support of the Fons de Solidaritat of the Universitat Autònoma de Barcelona, which organised a series of activities and awareness-raising actions based on the concept of the UAB campus as a “planet” and which dealt with major issues such as the culture of peace, sustainability, the environment and interculturality, among others.

Students of the Master’s in Travel Journalism, the Master’s in Environmental Communication and the Master’s in Communication and Education participated in this fifteenth session with Manuel Linares, entitled ‘Diseases of the world‘. The journalist explained to the students the geography of the journey of various diseases, stressing the importance of communicating the existence of diseases such as Dengue, Malaria and Zika. The specialist in Microbiology showed the students the ‘IATI Report on the 10 diseases that could threaten post-covid tourism’, presented in Alcañiz at the 1st Ibero-American Meeting ‘Travel, communication and tourism. Challenges of a new era’ and gave some keys on how to communicate about health and diseases. Linares stressed the need for communicators to use a series of reliable sources, a tone far removed from sensationalism and alarmism, to use available resources and to generate alliances with scientific, social and political sectors. He also addressed the issue of Fake News and ‘Infodemia’, one of the great challenges currently facing health communication.

Manuel Linares is president of the IO Foundation, a non-profit organisation dedicated to the study and control of infectious diseases in the world, emerging zoonoses and tropical and traveller’s medicine. He holds a degree in Medicine from the Complutense University of Madrid. Specialist in Microbiology and Parasitology and in Family and Community Medicine. Master’s degree in Tropical Medicine and International Health from the Universidad Autónoma de Madrid.

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